Hassenfeld Brothers' first popular toy was Mr. The company entered the plastic fields during World War II to support its toy line.

Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Anthony Merrill became president. Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily a toy company by 1942. They began making their own pencils when their pencil supplier began making pencil cases as well. In 1926, Hassenfeld Brothers was incorporated Hillel left for another textile business while Henry took charge of the corporation. Over the next two decades, the company expanded to produce pencil cases and school supplies. Three Polish-Jewish brothers, Herman, Hillel, and Henry Hassenfeld, founded Hassenfeld Brothers in Providence, Rhode Island, in 1923, a company selling textile remnants. It is the parent of mass media and entertainment company Entertainment One.

The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network, a joint venture with Warner Bros. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Twister, and My Little Pony, and with the Entertainment One acquisition in 2019, franchises like Peppa Pig and PJ Masks. Īmong its products are Transformers, G.I. As of August 2020 over 81.5% of its shares were held by large financial institutions. Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. ( / ˈ h æ z b r oʊ/ a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island.

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